Ella Insights Portal

    See every call. Understand every caller.

    A UK-hosted dashboard for the calls Ella handles on your behalf. Track volume, outcomes and conversation quality without wading through recordings.

    Every screen and figure below is synthetic. No real customer conversations are shown on this page.

    portal.telappliant.ai/insights
    Insights
    Last 30 days
    Sample data - illustrative only
    Total conversations
    1,284
    Avg call duration
    1m 42s
    Success rate
    87%
    Total talk time
    36h 24m

    What you'll see the moment you log in

    Four headline numbers give you the health of your call operation at a glance, refreshed as calls come in.

    Sample data - illustrative only
    Total conversations
    1,284
    last 30 days
    Avg call duration
    1m 42s
    across all agents
    Success rate
    87%
    resolved on first contact
    Total talk time
    36h 24m
    human time saved

    Trends that matter

    Volume and duration side by side, so you can see when to staff peaks and where calls get stuck.

    Conversations over time

    Sample data - illustrative only

    Call duration distribution

    Sample data - illustrative only

    Outcome quality at a glance

    Know what share of calls actually got resolved, and whether Ella is getting quicker or slower over time.

    Resolved vs escalated

    Sample data - illustrative only
    Resolved - 74%
    Escalated - 18%
    Unknown - 8%

    Avg call duration trend

    Sample data - illustrative only

    Inside every conversation

    Every call has a transcript, an outcome tag and a sentiment read. Personal details are masked before anyone in your team sees them.

    Caller A

    +44 7*** *** 1231m 52sResolvedSentiment: Positive
    Sample data - illustrative only
    Ella
    Good afternoon, thanks for calling. How can I help today?
    Caller
    Hi, are you open on Saturdays?
    Ella
    Yes, we're open 9 to 4 on Saturdays. Would you like to book a slot?
    Caller
    Please, 10am if possible.
    Ella
    Booked for 10am Saturday. You'll get a text confirmation shortly.

    All examples on this page use synthetic data. No real customer conversations are shown.

    Talk ratio

    Caller 58%Ella 42%

    A caller-heavy split means Ella is listening more than talking - a sign of good discovery.

    Messages per conversation

    AI Performance Insights, generated for you

    One click summarises weeks of calls into a shareable performance review - strengths, prioritised improvements, knowledge gaps and operational advice. Download as PDF or email the report straight from the portal.

    Sample data - illustrative only

    AI Performance Insights

    Generated on 14 Apr 2026, 09:12

    PDF Report
    Email Report
    Regenerate

    Ella is performing strongly across the sample period, resolving the majority of enquiries on the first call and consistently capturing the caller's intent early. Tone stays professional throughout and follow-up actions are logged cleanly for your team.

    Strengths

    • Handles opening-hours and pricing questions without transferring to a human
    • Confirms bookings back to the caller before closing the call, reducing no-shows
    • Captures caller intent within the first two exchanges on most calls
    • Tags outcomes consistently so reporting stays accurate week to week

    Enhancement opportunities

    high
    Silence handling

    Add a short prompt when the caller is silent for more than four seconds so they feel supported if their audio drops.

    medium
    Service coverage

    Give Ella one or two headline facts about your most-requested service so she can hold the conversation rather than defaulting to a callback.

    low
    Follow-up context

    Ask a single qualifying question on callback requests, such as preferred time window, so your team has more context before dialling back.

    Knowledge training opportunities

    • Detail on delivery or turnaround times for common orders
    • Cancellation and refund policy phrasing for pricing enquiries

    Operational insights

    • Call volume peaks on Monday mornings and mid-afternoon on Fridays, worth reviewing your staffing overlap around those windows
    • Short average call length suggests Ella is efficient at triage, leaving a small opportunity to deepen discovery on higher-value enquiries

    Slice the data the way your team thinks

    Filter by date range, click any keyword to isolate the calls behind it, and refresh the analysis whenever new calls come in.

    From 01 Jun 2026 To 30 Jun 2026
    callback request
    Filters update every chart, KPI and conversation below Refresh analysis

    Sentiment distribution

    Sample data - illustrative only
    Positive Neutral Negative

    Top keywords

    Sample data - illustrative only
    opening hours22booking14pricing11callback9directions7availability6delivery5quote4appointment4cancellation3invoice3voicemail2

    Click any keyword in the live portal to isolate every call it appeared in.

    Every call, grouped by day

    A single scrollable list of every conversation Ella handled, with duration, outcome, sentiment and auto-extracted tags. Expand any day to read the summaries.

    Wednesday, 15 April 2026

    2 calls
    4m total
    馃檪
    10:121m 48s Success12 msgs
    Positive

    Caller asked whether appointments were available on Saturday morning. Ella confirmed a 10am slot, took the booking and offered a text confirmation.

    bookingopening hoursavailability
    14:362m 05s Success16 msgs
    Neutral

    Caller requested a rough quote for a standard order and asked about delivery times. Ella shared the published price range and offered a callback for a tailored quote.

    pricingquotedeliverycallback

    Tuesday, 14 April 2026

    3 calls
    6m total
    馃檪
    09:041m 12s Success8 msgs
    Positive

    Caller wanted directions to the office. Ella gave the postcode, the nearest station and offered to text the details.

    directionsopening hours
    12:472m 30s Success20 msgs
    Neutral

    Existing client asked to move an appointment. Ella captured the preferred new date and logged a callback for the account manager.

    appointmentcallback
    16:222m 18s Success18 msgs
    Positive

    Caller enquired about cancellation terms on a recent order. Ella summarised the policy and confirmed a follow-up email would be sent.

    cancellationinvoice

    Monday, 13 April 2026

    2 calls
    3m total
    馃檪

    Friday, 10 April 2026

    4 calls
    9m total
    馃檪

    Open any conversation for the full story

    Play back the call recording, download the MP3 for compliance archives, and read the transcript side by side with the outcome and metadata.

    Caller +44 7*** *** 123
    Duration 1m 52s
    Success Yes
    Started 7 Jul 2026, 08:55
    Sample data - illustrative only
    00:37 / 01:52 Download MP3

    Access levels for your team

    Invite the right people at the right level. Row-level security keeps your data private to your account.

    Standard user
    For everyday team members
    • View conversations, transcripts and outcomes
    • Filter by date, keyword and sentiment
    • Flag calls that need a human follow-up
    Manager
    For team leads and ops
    • See KPI tiles and trend charts across all agents
    • Download or email AI performance reports
    • Export transcripts and metrics to CSV
    Account owner
    For the person running the account
    • Invite and remove users, set their access level
    • Enforce multi-factor authentication for everyone
    • Manage billing, plan and agent configuration

    Monthly usage per agent

    Sample data - illustrative only
    MonthCallsMinutes
    May 2026214386
    Apr 2026198341
    Mar 2026176302
    Feb 2026142251

    Reconcile call volume against your plan allowance without leaving the portal.

    Sign-in and access controls

    • Multi-factor authentication (TOTP)
    • Password reset with rate-limited email flow
    • Row-level security on every table
    • Role-based access for users in your account

    MFA can be enforced for every user in your workspace, with authenticator-app enrolment and one-time backup codes.

    How teams use it

    The same portal answers different questions depending on who's logged in.

    Operations

    Spot missed-call spikes early

    Trend charts show when volume climbs so you can staff peaks or extend Ella's hours before revenue slips away.

    Sales

    Qualify inbound demand from transcripts

    Every conversation is captured and tagged. Filter for booking intent, pricing questions or complaints in seconds.

    Owners & directors

    Prove ROI with talk-time and outcomes

    See exactly how many human hours Ella replaces each month and what share of calls end in a resolution.

    Built with privacy at the core

    Data stays in the UK. Every table is protected by row-level security so your calls are only ever visible to the users you invite.

    UK data residency GDPR compliant AES-256 encryption ISO 27001 aligned

    Insights Portal FAQs

    Ready to see it with your own calls?

    Book a 20 minute walkthrough with our UK team and we'll show you the portal running on live sample data - no obligation.