Simple, Transparent Pricing

    Start small, scale confidently. No hidden fees, no surprises.

    Select a plan

    Starter

    A simple AI receptionist to answer calls and capture messages 24/7.

    £49/mo
    • 1 AI Skill (main reception)
    • 150 assisted call minutes per month
    • UK telephone number included
    • 1 concurrent call
    • Message taking and email forwarding
    • Basic knowledge answers from 1 approved source (URL or document)
    • Usage alerts and top-ups
    • Quickstart activation
    • Online/email support
    • 40p per additional minute

    Quickstart activation - set up in minutes

    Growth

    Smarter call handling for growing teams - route callers and answer from your docs.

    £199/mo
    • Everything in Starter, plus
    • 500 assisted call minutes per month
    • Call routing (transfer to a person or department)
    • 30+ languages
    • Knowledge base from up to 2 approved sources (URL + PDF/doc)
    • CRM, calendar and helpdesk integrations available
    • Portal access (call log, messages, basic insights)
    • Extra concurrent calls available
    • Email and phone support (business hours)
    • 30p per additional minute

    See routing and knowledge answers live

    Most Popular

    Scale

    For teams that need multiple AI Skills, higher volume, and visibility.

    £299/mo
    • Everything in Growth, plus
    • 2 AI Skills (sales, service, after-hours)
    • 750 assisted call minutes per month
    • 3 concurrent calls
    • Transcripts and call summaries in portal
    • Daily email summaries
    • Monthly insights and trend analysis
    • Priority support with SLA

    Multiple Skills, higher volume, more visibility

    Enterprise

    For multi-site operations needing deep integrations, SLAs, and high volumes.

    Custom
    • Everything in Scale, plus
    • Custom minute bundles
    • International incoming numbers
    • Advanced call routing (skills, schedules, VIP rules)
    • CRM, booking and ticketing integrations
    • Live transcription and AI call summaries
    • Sentiment and intent analytics
    • Performance dashboard with export
    • Custom guardrails and escalation rules
    • 24/7 priority support
    • Dedicated account management

    Integrations, governance and SLAs

    Ella answers using your approved knowledge sources. If unsure, it takes a message or routes the call based on your rules.

    Additional minutes can be purchased in 100-minute blocks. Additional concurrent calls are available from Growth plans upwards at £10 per month per concurrent call. All plans are on a 12-month contract and billed monthly. Choose annual billing to save 10%. A one-off setup fee from £50 applies, depending on your configuration and onboarding requirements. Standard integrations are available; integrating to your specific CRM or bespoke systems may incur additional setup costs and will be quoted separately.

    Frequently Asked Questions

    Common questions about setup and onboarding.