Simple, Transparent Pricing

    Start small, scale confidently. No hidden fees, no surprises.

    Select a plan

    Starter

    A simple AI receptionist to answer calls and capture messages 24/7.

    £49/mo ex VAT
    • 1 AI Skill (main reception)
    • 150 assisted call minutes per month
    • UK telephone number included
    • 1 concurrent call
    • Message taking and email forwarding
    • Basic knowledge answers from 1 approved source (URL or document)
    • Usage alerts and top-ups
    • Quickstart activation
    • Online/email support
    • 40p per additional minute

    Quickstart activation: set up in minutes

    Growth

    Smarter call handling for growing teams: route callers and answer from your docs.

    £199/mo ex VAT
    • Everything in Starter, plus
    • 500 assisted call minutes per month
    • Call routing (transfer to a person or department)
    • 30+ languages
    • Knowledge base from up to 2 approved sources (URL + PDF/doc)
    • CRM, calendar and helpdesk integrations available
    • Portal access (call log, messages, basic insights)
    • Extra concurrent calls available
    • Email and phone support (business hours)
    • 30p per additional minute

    See routing and knowledge answers live

    Most Popular

    Scale

    For teams that need multiple AI Skills, higher volume, and visibility.

    £299/mo ex VAT
    • Everything in Growth, plus
    • 2 AI Skills (sales, service, after-hours)
    • 750 assisted call minutes per month
    • 3 concurrent calls
    • Transcripts and call summaries in portal
    • Daily email summaries
    • Monthly insights and trend analysis
    • Priority support with SLA

    Multiple Skills, higher volume, more visibility

    Enterprise

    For multi-site operations needing deep integrations, SLAs, and high volumes.

    Custom
    • Everything in Scale, plus
    • Custom minute bundles
    • International incoming numbers
    • Advanced call routing (skills, schedules, VIP rules)
    • CRM, booking and ticketing integrations
    • Live transcription and AI call summaries
    • Sentiment and intent analytics
    • Performance dashboard with export
    • Custom guardrails and escalation rules
    • 24/7 priority support
    • Dedicated account management

    Integrations, governance and SLAs

    Ella answers using your approved knowledge sources. If unsure, it takes a message or routes the call based on your rules.

    All prices exclude VAT. Additional minutes can be purchased in 100-minute blocks. Additional concurrent calls are available from Growth plans upwards at £10 per month per concurrent call. All plans are on a 12-month contract and billed monthly. Choose annual billing to save 10%. A one-off setup fee from £50 applies, depending on your configuration and onboarding requirements. CRM, calendar and helpdesk integrations are available from Growth; each connection to your own systems is scoped on request and may incur additional setup costs, quoted separately.

    Frequently Asked Questions

    Common questions about plans, billing, setup and choosing the right fit.

    Not sure which plan fits?

    Hear illustrative sample calls for your industry, or arrange a demo and we will help you size minutes and concurrent calls.

    Weighing up options? Read our AI vs human receptionist comparison.